Saturday, January 28, 2023

Don't Have Time To Create Content? Curate Them And Save Time

Creating original high contents for your blog readers may sometimes be time consuming and you can't be doing it on the daily basis.

Why not Curate contents for them?

Content curation is the process of sharing valuable contents from other site to your audience to supplement your own original contents and find content gap on your blog.

There are four reasons you may want to do this.
  1. To save time supplement your contents
  2. To boost your social media presence
  3. To Fill a content gap
  4. To find variety o your content

Examples of Curated Contents

1. Marketing Brew





Marketing Brew is one of the sites that boast itself for providing high quality contents to it's subscribers every weekday from marketing to a wide range of topics.

The best strategic plan of marketing brew is it's combination of both original contents and curated contents which keeps it's readers engaged.


2. Airnb




You probably would have heard this website or more likely visited it if you casually book hotel rooms online.

This website is also a good example of website that makes good use of curated contents in it's marketing strategy.


Tips For Curating Your Own Contents.


1. Always give credit to the original Creator. When you curate a content from other sites, provide a link to the original content as this build a relationship with the creator.

2. Add value to the content. It is not a good practice to just copy and paste everything from someone content a d publish as a post for your website, with this google will ignore it and see it as a duplicate content and flag your website.

You can add value to the piece by summarizing it or giving an introduction to it or just comment on it as your thought on it..

3. Share. People will not see your content if you only copy it and share on your website. You have to share it on your social media or recommending it to other post through guest posting or email list as marketing brew always does.




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