4 Ways To Brand Your Website For Authority

There must be way to brand for you to brand your website to attract more visitors and to earn their trust. 

But How do you do that?

Your brand keeps an unforgettable memory visuals mark to users when they come to your website. So, how do you create that visual unforgettable memory to them so that whenever they see it they can identify it and potential click the link to come to the website in search results or on social media campaigns?

The following are the ways you can build a brand for your website.

1. Name

The name of your website is very important when it comes to branding as it differentiate it from other websites.

Choosing a name that is simple and easy to remember is always helpful. But it should not be necessarily easy or short. 

The key here is remembrance and not about a cool name eventhough a cool name is even better.

Look at websites like 'Income School, SpaceX, Amazon, Facebook, Shopify, Learn To Code With Me'. All these brands are not only cool to but they are also easy to remember and they may convey the message in the name or not. 

 

2. Logo

Your logo represents the symbol or the values you share with your audience but sometimes you don't need need to put all that because it will be difficult.

When creating a logo for your website, focus on what you love and make sure to check well because you may just be using someone's own and that may lead certain problems in the future.

There are a lot of free online tools that can help you create logo for your website and few are squarespace and canva.

3. Visuals/ Design

The design is the structure and color representation of your website. When building a branded site, take into consideration the theme/ templates of your site, colors, photos and layout of the site.

When you do not pick smart design for your website, it will look boring and your audience will not spend time on your site or even share it to friends.

  

4. Type Of Content

It is good to write what your website about and services you provide on your website on your homepage and other pages dedicated for it.

Sometimes the name of your website may define the type of content you put on your blog but that is not always the case of many website. So it is good to write that on your homepage.

After declaring what your website is about, it is always recommend to stick to that topic until you exhaust all the topic which is never going to happen.